I agree Lidbid, some clubs have away games in walking distance. Many other fans think Southend is a close game for us (using Google no doubt) without realising how far it is really. Rimshot of course marketing works and I said I get a fair amount of it. I have no idea why you don't seem to see much but it seems to work on occasions but not on others. The club managed to engage enough to get almost 2000 to Southend and if they went of their own accord then you can query about why only a few come to some home games. Remember the club gave out a few hundred free tickets to houses around the ground about 4 years back and only a couple of dozen were redeemed. As the Tuesday night crown was a little over 4000 the only explanations were that they were already ST holders but unable to come or they couldn't be bothered. The pubs seemed pretty full of people watching the Champions League game however!
The club can do more, of course they can, but you can't say that fans would flood through the door if they were contacted. If they were fans they would want to attend in the first place unless time or money was an issue which in that case renders marketing irrelevant.
